When is the best time to post on Instagram?
We analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am EST.
But is that the best time to post on Instagram for your business?
Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalized best time to post on Instagram.
Scheduling your Instagram posts for optimized times is proven to help you reach more followers and get more engagement on your posts.
You worked really hard on those social media posts for an upcoming campaign, but do you have any idea how many people will engage? Learning the best times to post on social media is more than just turning a few clicks into a dozen. This data lets you understand your audience inside and out.
And if you think these best times to post are the same across networks–you’d be sorely mistaken. Audiences change per network and even with each unique industry. Managing these communities takes more knowledge than a few hunches.
That’s why it pays to fish where the fish are biting when publishing to social media. However, it’s important to know there’s no exact magical time of the day to solve your publishing problems. Most other similar reports just focus on one set time. But I think it’s better to work off a heat map of when users engage the most with brands.
This is a pretty common question, and it’s one marketers have been trying to answer through multiple algorithm changes and shifting usage of the social media site for years.
A lot of the time, we’ll look at Facebook as the gold standard; if we could just crack this one, it will be like the holy grail for all of our social media marketing.
Unfortunately, while knowing the best times to post on Facebook are important, it doesn’t mean that you’ve magically solved social media marketing if you’ve figured it out.
Instead, you are likely to find that the best times to post on Facebook are not the same as the best times to post on Instagram.
Managing an Instagram business account takes careful planning and consideration. Not only do the images and copy have to be captivating, but there needs to be great awareness about who the target audience is, what they like and when they want to see it.
The more data you can collect around what your followers find interesting and when they’re using social media platforms, the better chance you’ll have of not only growing your audience but creating maximum engagement.
Having an Instagram Scheduler can greatly help you discover when may be the best time for you to post on Instagram.
A study was focused on measuring best engagement – meaning “likes” and comments divided by a user’s number of followers. This found that on average, the most successful times to post on Instagram are 2:00 AM and 5:00 PM. You may be wondering, why 2 AM and 5 PM?
The study offers up a few philosophies about why these specific times stood out: “We think this is because less people are posting at that time and that more engaged users are using Instagram at that time.” You may have already guessed, but 5 PM seems to make sense because it’s the time most people are wrapping up at work and possibly procrastinating on social media before they go home for the day.
Best Times to Post on Instagram by Day of the Week
Sunday: 5:00 p.m.
Monday: 7:00 p.m. & 10:00 p.m.
Tuesday: 3:00 a.m. & 10:00 p.m.
Wednesday: 5:00 p.m.
Thursday: 7:00 a.m. & 11:00 p.m.
Friday: 1:00 a.m. & 8:00 p.m.
Saturday: 12:00 a.m. & 2:00 a.m.
This general data about optimal post timing is a great starting point for growing an engaged Instagram audience, but if you want to get more granular, here are the best times to post on Instagram if your organization is in the technology, B2C, education, healthcare, and non-profit industries, according to Sprout Social’s research.
Best Times to Post on Instagram for B2C Companies
Best Times to Post on Instagram for Healthcare Companies
As always I hope that this information will be quite helpful. Did you like the article? Leave a comment with your experiences and let’s help each other.
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