SwipeTown Academy

Regardless if you are a rookie to the influencer marketing trend, or you just want to make sure that your next campaign is completely free from hassle and make sure that it is completely flawless, this article might be perfect for you because you might want to ensure that your influencer has an A+ experience and determine the importance of this.

However, how does a marketer like you have to do it the right way? Well, it is pretty simple actually, spoil your influencer, give them everything they want and need, and add more.

Create short and brief information about your brand, and most importantly you should be clear with your objectives and your deliverables because the more information you want to provide, the better it would be.

Second, give them the best and premium service. Does your brand provide a premium or a standard service? Regardless of that, you should always ensure that your influencer (s) are always receiving a pampering service like providing them premium service, like giving them a business class seat if you are airlines company. Since you want them to promote your airlines company, you should give them nothing but the best service that you can provide to a customer because they are the ones who will make honest reviews and rate your company according to their satisfaction; in short they are like customers, but they have a huge number of followers who will devotedly follow everything that they speak.

Third, just like what is mentioned above, treat them like royalty because influencers love this kind of pampering and would surely put your brand on the top of their list for products or services they want to promote or create positive feedbacks.

It is all about making a great experience for them and make them extra special like giving them gifts, or goodies, or if you are an electronic brand, make sure that they are the first few persons to test and try your latest gadget so that they can provide a good review about it for the sake of consumers that devotedly follows them at their social media accounts.

Do not let them spend a single dollar for anything that you want to get promoted. When you are promoting your band, this should not cost the influencer money, because they are promoting your product on their behalf. Instead of hiring an advertising firm and pay tons of money, influencers only need free access, free food, free service, and free gifts and giveaways and they would be very delightful for that very friendly gesture.

It is like providing them a complementary product or service which is very critical that they should always receive the best experience possible because this will always reflect your brand.

You should understand how valuable influencers are because of the reach of their social media content. Just imagine how many thousands will watch each of their video blogs or vlogs, live streams, Instagram stories, and other social media related content that your brand should be there in the first place. Appreciate everything they do in your behalf because this kind of advertising does not cost you a lot but creates a huge impact on your brand.