SwipeTown Academy

While marketing a business, Facebook seems to be a reliable choice which offers fast and effective results. Since Facebook is one of the most popular social media sites, it is becoming the most sought-after advertising site for businesses. It’s particularly because when you advertise through Facebook, you can simply reach out to your targeted audience and set who you want the advertisement to be visible to.

Experts in social media marketing use this tactic by applying filters such that the advertisement is visible to the targeted audience. These abilities help you to reach out to the market effectively. Advertising costs are quite affordable which is why tons of businesses use the feature. Therefore, Facebook is definitely a powerful platform for businesses; be it small or big.

Facebook is also the perfect platform if you are looking for faithful customers. It can also help you to drive traffic to your own website as you can easily paste a link in your post. The most effective way to promote and grow your business is by creating a business page. Not only is it a great way to showcase your content, but it also allows users to easily find and connect with your brand.

Another great tactic to keep in mind is that you can schedule posts so that the post goes live at the preferred time when you think the platform is the busiest. Scheduling is also a great way to ensure that your posts are always consistent and go live at the right time. Facebook pages are easy to create and fuss-free. They are also free of cost and offer a ton of features for your brand.

Asking Questions to viewers can also be tremendously helpful. Obviously, every time you post a question, viewers will be invoked to answer. Make sure that your questions are relevant, fun and interactive. Next, Make sure that your Facebook Posts are precise and not over-the-top. Viewers usually unfollow a page if they find it to be too annoying. Keep your posts engaging and witty. The clearer the text, the more people will read it. Long, detailed and boring posts are, definitely skipped by everyone.

Another tactic which helps in generating the most engagement is using big, clear images. Make sure that your images clearly display what your brand is about. Make sure that you keep the description short but crisp so that the viewers stay hooked. Contests, promotions and giveaways are also a great way to keep the viewers engaged. You can simply give away a discount coupon or even a freebie. You can ask viewers to comment or even repost the picture or do some simple activity. This does not only build a healthy relationship, but also helps the viewer to stay enthusiastic and become a loyal, long-term customer.

If you own a website or blog, you can post a weekly update of what you’ve posted on your blog in the form of pictures. You can make a collage or even summaries in a couple of lines what you’ve been working on. The key is to keep the content interesting enough to keep the viewers hooked.