SwipeTown Academy

Instagram has become more than a social media platform today. In the past couple of years, it has introduced a number of features which are really useful in helping you grow your business on a larger scale.

Visuals definitely have the power to appeal to the audience which is why Instagram is a user-friendly platform with so many viewers. In this post, you’ll learn how you can use efficient tips to grow your business on Instagram.

The main motive of promoting your brand on Instagram is because of the appealing visuals. If it weren’t for the photos and videos, Instagram would have been like every other platform. An easy trick to build your audience is to keep your profile clean and have a theme. Follow a pattern of posting pictures. Be consistent and keep following the pattern. Just like any other site, you want your feed to look appealing to the viewers. Your display picture and description should be clear enough to showcase what your brand is about.

You can try different filters to your images and be consistent in using the chosen filter. To take it up a notch, you can even go ahead and post videos.

In the previous post, we talked about how effective video marketing is. In fact, it may be even more appealing to the audience to see the product and know about it before purchasing it. When it comes to posts, having unique and creative pictures is definitely something you can go for. Your content is the most important part of your profile. Ensure that you are driving the right kind of traffic. You can start by experimenting with different styles and then pick one that suits the persona of your brand. But most of all, be original!

Your business account should solely focus on your brand. Personal information, unless absolutely needed, is unnecessary and won’t result in your brand fetching any customers. Make sure that the username you have is your brand name or focuses on your services. This can be extremely helpful for people to find your business in the search suggestions.

Secondly, interacting with your audience is a must. You can start by following similar accounts and interact with the community. You can even link your account to other social media sites so that everyone you know can find you with ease. Following people with relevant content will help your targeted audience find your page.

Using Hashtags and locations can be of great help as well. You can invest your time in engaging with your current followers. This does result in impressive results and long-term and loyal customers. You can even pay for sponsored ads and get your posts to be shown in other’s feed. Those who are interested may follow or engage through comments and likes.

Another great way to win the audience is by hosting giveaways and contests. You can offer a freebie or a discount to a lucky winner. This is a great way to keep your audience interested in your brand. You can instantly gain hundreds of followers this way.