SwipeTown Academy

Social media is one of the greatest trends that took the twenty-first century by storm.

And, it isn’t showing any signs of stopping. It became a platform for many ordinary individuals to create a tremendous impact to the world.

These social media giants or ‘influencers’ are admired and trusted. In fact, becoming one is now one of the most sought-after careers.

If you want to become a successful influencer, check out the strategies and tools below. These will help propel your dreams to reality.

4 Effective Strategies to Become a Successful Influencer

1. Identify your niche.

Think of Alexa Chung and her popular fashion pictures on Instagram, the piano guys and their million-view YouTube covers, and Michelle Lewin and her fitness-centered Instagram account.

All these influencers zoom in on one area that they are passionate about and excel in.

They are experts in their respective fields, and people recognize that.

Focusing on an area of specialty helps influencers create clearer and meaningful content.

They have a vivid picture of who their audience is.

They know their likes and dislikes.

They understand the needs of their audience.

Armed with this knowledge, the influencers create relevant content that lures their target audience to the influencers’ social media accounts.

2. Choose your social media channel.

There are three things you need to consider when choosing a channel.

Think CAP: Content, Audience and Passion.

What is your content? If you plan to share photos, consider using Instagram as your platform.

If your content is composed of videos, set up a YouTube channel.

If you plan to share written works, wordpress is a popular venue.

If you want to post photos, videos, and words, Facebook is the best option.

Who are your audience? Certain social media platforms are more popular to younger generations than to older ones, and vice versa.

Make sure that the platform you are using is what your target readers use.

What is your passion? Do you like to take pictures or videos or do you prefer to write?

Asking these questions will help you decide which platform to use.

Choosing to create a YouTube channel when you hate video producing is the wrong move.

If you want to share music covers, releasing a video is not the only option.

You can release your music through sites like soundcloud.

3. Release attention grabbing content

Aside from being relevant, the content of your social media account must be varied to be effective.

Say for example, you are a musician. Aside from sharing music, telling your audience about your life from time to time will help them feel a connection with you.

The more connected they feel, the better the chances of them following you in social media for a long time.

4. Collaborate with famous influencers

There is some truth in the saying “Birds of the same feather flock together,” although it means slightly different for influencers.

If you want to get known fast, the easiest way is to create content with established influencers.

They have millions of followers and that means an instant introduction to many viewers for you.

Who knows? The audience might just decide that you are of the same feather as the popular influencer you collaborated with.

3 Great Tools for aspiring influencers

1. Shotcut

This video editing tool is versatile. It can be used in various platforms like Mac, Windows, and Linux. It contains many features – and all for free!

2. PicMonkey

PicMonkey is great for those who prefer to edit images with simplicity. It is also great for creating collages.

3. TubeBuddy

This is the best resource for growing a YouTube channel. It helps influencers identify which content resonates with the intended audience.