SwipeTown Academy

You have a loyal audience, your own content for which your fans sigh, your followers increase day by day… yes, you are an influencer.

Brands knock on your door to collaborate in your social networks. But, you have a doubt, how much do I ask for a tweet? And for a post? And for an image on Instagram?

1. The debate.
2. Some Numbers.
3. Other aspects to take into account.
   • Sector.
   • Engagement.
   • Content.
   • Social Media.
4. Conclusions.

The debate

The debate on the professionalization of influencers has been going on for a long time. In fact, in a round table on influencers, this topic came up again.

It was made clear that influencers should be charged for their actions, so they should not ask for forgiveness or be ashamed of it.

The professionalization of influencer people is a reality, since it requires work, effort and constant learning.

YouTubers, Instagramers or Twitstarts do not seek to become rich, but enjoy what they do, which has ended up becoming a job, often 24 hours a day, 365 days a year.

In addition, when a brand does not fit in with an influencer, no matter how much money it can offer, they end up rejecting the proposal. This is what El Rubius confessed in an interview.

Also, some brands instead of a remuneration, offer in exchange products or services for a review. When you are an influencer, let’s say new, is a good way to become known, especially in the world of fashion and beauty, where many brands and chains of perfumeries send makeup or cosmetics.

Some Numbers

Therefore, when a brand or agency comes into contact with an influencer, especially when it is “new”, it often does not know how much is being paid.

There is no tariff book where you can specify the amounts. In this sense, for guidance, a person who has about 2,000 followers on Twitter may charge about 15 euros, while another who has about 100,000 followers may ask for 250 euros.

It should be borne in mind that many influencers already have a “name”, so they charge a plus of what can be found more or less stipulated, for example 1.500 or 2.000 euros per image in Instagram, when normally a profile of about 1.000 followers is paid about 100 euros.

It is clear that the more followers, the higher the action price. But this fact is increasingly being discussed after the controversy over the purchase of followers, so you have to take into account other aspects as well.

Other aspects to take into account

Sector

As we already know, fashion is the scenario that accumulates more influencers, so if a person moves in the medical sector, Big Data or chess adds an experience that few people have.

Engagement

It is possible that some influencer agglutinates few followers, but a lot of interaction with its audience, so its influence can be much greater than another that does not generate such engagement.

Content

A quality and worked content, even if it is of an infrequent thematic, also attracts many brands of very concrete sectors.

Social Media

It is not the same to publish a tweet than to take care of all the details of an Instagram image or to prepare a YouTube video. The social network or the creation of a post also make a difference when it comes to charging one price or another.

Conclusions

In line with these four aspects, lately there is also much talk of the importance of the ‘micro-influencers’, those who have fewer followers (usually less than 100,000 followers), but with a very high engement.

A UK report shows that Instagram profiles with less than 1,000 followers achieve an interaction of 8%, while those with between 1,000 and 10,000 followers achieve half. This is why many agencies are looking at these profiles.

So, even if you don’t have an incredible number of followers, if the interaction with the audience and the content is renewed frequently, you can charge about 20 euros per tweet for about 4,500 followers or 40 euros per tweet with about 10,000 followers, just to get an idea.

On the other hand, if you look at rates in other countries, you have to bear in mind that in the United States, pioneers of influencer marketing, the rates are higher than in other countries, especially among those with a “high name”.

Selena Gómez charges about 230,000 dollars to update her social networks. According to a  survey, 42% of U.S. influencers who consulted charged between 200 and 500 dollars per post and 37% ask for about 200 dollars on average.

In short, and as we have commented on other occasions, the most relevant thing does not have to be the followers that you accumulate, but the conversation that is maintained with the audience.

A key starting point when it comes to asking for more or less for a post or a tweet.