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Whether you’re at a brunch or the beach, we all wonder? Can I upload this to Instagram? Instagram Statistics You Should Know In 2020 – Part 1

Instagram has grown tremendously over the years and continues to expand its horizons. The photo sharing application has come a long way. From being a favorite for vacationers to attracting all kinds of influencers, advertisers, and brands.

At this point, we’re confident that your audience is using Instagram, and so is your competition. But keeping track of Instagram trends (oh, and did we also mention the algorithm changes?) gets a little tricky sometimes.

Your target customers could be scrolling in their feeds right now. The question for marketers is how and why they should be on Instagram.

If your brand is not already on Instagram, these Instagram marketing statistics will convince you. It will give you an idea of what you should do on this social network.

So let’s start with Instagram’s top 10 statistics for 2020 and shed some light on Instagram’s growing importance.

Instagram Statistics You Should Know In 2020 – Part 1

1. Active monthly Instagram users

In June 2018, Instagram reached 1 billion active monthly users (Statista, 2018) – a great achievement for Instagram! More than 500 million active users use the platform daily.

As of now, the Instagram application is one of the most popular social networks in the world. Just over 5 years ago, in June 2013, Instagram had only 130 million active users per month. Since then, it has grown 10 times.

Instagram is a social network that allows users to share and edit photos and videos. Outside of social networks, only Facebook and YouTube have more active users daily than Instagram.

At one point it was used primarily by teenagers and young adults, but today Instagram continues to grow as one of the most popular social networking platforms, and the data tells us that it will not change in the short term.

So if you were still wondering whether your brand should spend time and money to invest in Instagram, the huge number of active monthly users should be an affirmative indication.

Our team wrote a beginner’s guide to selling on Instagram some time ago to help you understand the many nuances of the platform.

2. The Power of Instagram

With one billion active users per month, it is not surprising that Instagram is the second most interactive social network (Emarketer, 2018). The first place is secured by Facebook.

This statistic shows that more than 60.6% of internet users in the United States access Facebook at least once a month. And if we talk about Instagram, 37.4% of Internet users will access this social networking platform at least once a month, this year. That’s an amazing percentage!

People have been asking themselves how they can increase their Instagram followers and improve their level of interaction with this audience.

If you’ve been neglecting your company’s Instagram account, now is probably the right time to build community and improve your interaction on this social network.

Instagram Statistics You Should Know In 2020 – Part 1

3. Young adults love Instagram

71% of the one billion active monthly users of the Instagram application are under 35 years old (Statista, 2019)

This statistic provides information on the distribution of Instagram users worldwide as of January 2019.

The most popular age range is users between the ages of 25-34, followed by users between the ages of 18-24. Does your target audience include this demographic group?

Understanding the demographics of social media will help you determine which platforms make the most sense for your brand.

This way, you’ll ensure that you don’t waste time creating content for a platform where your audience doesn’t have a presence.

If your target market is young adults, you know Instagram is the right place for you.

Once you know this, you can start producing the right kind of Instagram content to suit your users’ needs and use the right phrases for Instagram.

4. Average time spent on Instagram

People spend almost as much time on Instagram as they do on Facebook. The amount of time Android users spend on Instagram is close to that of Facebook.

In June 2018, Facebook users spent an average of 58 minutes per day on the platform, compared to 57 minutes per day for Instagram users (2018 Annual Social Media Survey).

Time spent on Instagram is important because the more time people spend on the app, the more ads they see and the more opportunities they have to get to know your brand.

Instagram also revealed that the introduction of Instagram stories increased the amount of time people spent on the app each day.

But it’s not just the time spent on Instagram that matters, it’s also the time of day when users are most active on the platform. This way, you’ll know the best times to publish on Instagram for your brand.

Instagram Statistics You Should Know In 2020 – Part 1

5. Companies are using Instagram

With the growing popularity of Instagram, approximately 71% of U.S. companies claim to use Instagram for their business (Mention, 2018).

The same study also reveals that 7 out of 10 hashtags on Instagram are branded.

And over 80% of companies consider interactions on Instagram as the most important metric. Interaction on Instagram can be one of the most important KPIs for many marketers, but measuring it is not an easy task.

With the Instagram platform evolving rapidly, it’s difficult to keep up with updates and what to measure.

Companies have a great opportunity to promote their products through Instagram.

Not only is there a large market, but there is an interested audience you can reach without spending large amounts of money.

If you’re looking for tips and ideas on how to advertise on Instagram for your brand, read our article on making money on Instagram.

Continue reading at: Instagram Statistics You Should Know In 2020 – Part 2