It continues from: Instagram Statistics You Should Know In 2020 – Part 1. Continue reading Instagram Statistics You Should Know In 2020 – Part 2.
83% of Instagram users say they discover new products and services on Instagram (Facebook, 2019). This means they are using Instagram as a channel for inspiration.
The same study also reveals that by being on Instagram, brands can make a positive impression on their potential buyers.
Not only is Instagram playing a role as a discovery engine for brands, it is now further bridging the gap between buyers and sellers by introducing options such as Instagram shopping and the new Instagram checkout.
The potential impact of using Instagram for sellers is growing. Instagram may play a role in every part of your customer’s buying process.
Buyers are seeking inspiration through Instagram or researching products before making a purchase decision.
It is at these steps along the way that marketers can influence buyers using the Instagram platform.
In August 2016, Instagram launched the Instagram stories. This feature allows users to take photos or videos that disappear after 24 hours.
After launching this feature, people started sharing much more on Instagram. 500 million Instagram accounts use Instagram Stories every day (Instagram, 2018). Not only that, but 1/3 of the most viewed IG stories are from companies.
Prior to Instagram stories, people only shared most of their important moments, which were not usually on a daily basis.
Instagram hit the nail on the head with the Instagram stories, giving people a good reason to share their everyday moments without having to keep the content on their profile.
This is also a great opportunity for companies to increase their visibility. There is an article that shows how you can create Instagram stories to increase your audience.
50% of Instagram users follow at least one brand (Mention, 2018), which means that companies have a great opportunity to increase their reach through Instagram.
Whether you have a local brand or a global company, you have the potential to improve your visibility using Instagram.
With an Instagram Business profile, brands can add their additional contact information, which is not an option available for personal profiles.
This includes a company phone number and address. If you have an Instagram Business profile, you also have access to Instagram analytics that can provide you with data on impressions and scopes per publication, as well as more information on your demographic profile.
This can help you understand what kind of content your audience likes best. So, whether it’s food, clothing, or any niche you’re interested in, you can be sure there will be users interested in following you or your brand on Instagram.
The engagement or level of interaction on Instagram is increasing for brands. It increased by 29% between October 2017 and May 2018 (Socialbakers, 2018). This means that brands generate 4 times more interactions on Instagram compared to Facebook.
While we understand that the level of interaction on Instagram is important to brands, the question remains what the interaction on Instagram really is and how it is measured.
Instagram interaction is the degree of participation your followers show towards your Instagram content. This could be in the form of likes, comments, or actions.
Instagram is a visual content-based platform, which is one of the reasons it has such a high level of interaction.
It provides a platform for different types of content creation, such as photos, videos, live videos, stories and also the IGTV application. This increases the creativity of the content by giving you a wide variety of content types to choose from.
If you are a brand or business, you should take advantage of Instagram’s potential to enhance interactions. We have many tips for you to improve your Instagram interaction levels.
We’ve already analyzed the impact of Instagram for brands, but now we’re going to go a step further.
Instagram helps 80% of Instagram users decide whether to buy a product or service (Facebook, 2019). Instagram users report that they made a purchase decision based on something they saw while browsing the application.
Therefore, if your brand does not include Instagram in its social media marketing strategy, you are missing a great opportunity. Especially if your business is targeting millennials.
There are several different tactics you can use to impact a buyer’s decision on Instagram.
So whether you use Instagram ads, make creative stories or include the most relevant Instagram hashtags, it can all matter if you do it right. Check out more Instagram tips on our blog.
Over the years, Instagram has proven to be a powerful marketing tool for companies looking to expand both their visibility and their reach.
We hope these 10 Instagram statistics have helped you understand why your brand should invest in Instagram and that you have more ideas about what to do on the platform.
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