In this modern world, YouTube has become a very powerful platform. This even ranks 3rd as the most viewed website worldwide, following Google in the first place and Facebook in second.
Millions of people watch YouTube videos every day. In fact, this is the best platform for brands to find their influencers.
If you are looking for an influencer who can potentially help your brand grow and gain the trust of your consumers, you need to know who are the influencers that you can reach out to.
The list below is only based on YouTube subscribers. To make it easier for you, here are the top 10 YouTube influencers that you need to know.
1. PewDiePie
Felix Arvid Ulf Kjellberg, also known as “PewDiePie” hits the number spot on this list. Even though he has a bad reputation because of his videos on non-PC content, he is still very popular and his followers are constantly growing. He refers to his fan base as his “Bro Army.”
His videos are mostly him playing games and commentates as he plays. He has this unique commentary which makes it sound like he is playing close to his Bro Army. PewDiePie gives his audience what they want and that is why they love him
2. HolaSoyGerman
This is just one of the YouTube channels that Germán Alejandro Garmendia Aranis operates and was created in 2011.
He is a Chilean comedian, singer, musician, and writer. He is the first YouTuber who gained two Diamond Play Buttons for his two channels.
This is given to the influencer for achieving 10 million subscribers. His video content is usually about teenage and/or adult issues where he talks about the problems that he faces every day in a funny and entertaining manner.
He currently has over 31 million subscribers and the highest-ranking channel in the Spanish language.
3. elrubiosOMG
Rubén Doblas Gundersen a.k.a. elrubiosOMG follows HolaSoyGerman on the second spot of the most popular Spanish YouTuber.
His channel is all about gameplay and random vlogs.
He started in 2008 named ‘elrubius’ that covers Skyrim gameplay but he got into copyright issues.
After three years, he started elrubiosOMG and still covers Skyrim gameplay and this is when he started growing his fan base.
ElRubius became the “YouTuber of the Year” awardee in 2016.
4. Smosh
This is one of the strongest channels on YouTube and has been running since 2005.
Founded by Anthony Padilla and Ian Andrew Hecox and this channel focuses more on sketch comedy.
Their first video uploaded on this channel was in 2005 and it was on Power Rangers theme.
The video that made their name was Pokemon themed. It set records in YouTube until it was taken down for copyright issues by the Nintendo Pokemon Company.
In 2015, they started to use actors in their videos.
5. Fernanfloo
This channel started in 2011 by the founder Luis Fernando Flores from El Salvador.
Most of his videos are gaming, vlogs, and some comedy sketches. His very first video was a Star Wars parody where dogs are fighting like Jedi.
He is one of the highest paid YouTube gamers on YouTube.
6. VanossGaming
Evan Fong set up VanossGaming in 2011 and it has grown rapidly ever since. Currently, he has over 20 million subscribers that he entertains through his videos of him and his friends playing GTA V Online as well as Gmod.
7. Whinderssonnunes
Whindersson Nunes Batista a.k.a. ‘Whinderssonnunes’ is the most popular channel in Brazil. His videos are mostly of comedy vlogs because he is a comedian and a singer.
He uses these talents to entertain his 20 million subscribers. In a week, Whinderssonnunes video can reach over 5 million views!
8. Nigahiga
This is the most subscribed channel for a couple of times, reaching 2 million in 2008 and 3 million in 2011.
This channel was set up in 2006 by Ryan Higa, a Japanese-American from Hawaii with Sean Fujiyoshi.
Their videos are initially of them lip-syncing to songs but had to be taken down due to copyright issues. Since then Ryan decided to compose his own songs.
9. JuegaGerman
This is the second channel of Germán Alejandro Garmendia Aranis that he created in 2013.
This is his gaming channel where his first video upload was of him playing Slender.
Through the years, his videos transitioned to him playing other popular games.
10. Dude Perfect
This is set up in 2009 by the ‘dudes,’ the twins Cory and Cory Cotton, Garret Hilbert, Tyler Toney, and Cody Jones.
Their videos are trick shots and probably one of the most established trick shot channels on YouTube.
In 2013 they reached 1 million subscribers and they are still growing.
Knowing the most influential YouTubers is very important for your brands’ Influencer Marketing. If you are looking for a YouTuber to collaborate with, take a look at the list above because they are the most popular ones in social media these days.