As the world entered 2019, a lot of us makes it to a point in reflecting on the latest development of influencer marketing over the last year and ready ourselves for the things that come for this year.
More than ever, the influencer marketing is quickly shifting and this year will not be exempted just like last year as new trends are now appearing everywhere and very quick, that is why staying up to date to the latest trends so that you can maximize the effectiveness of your strategy.
The value influencer marketing according to experts is that around seventy percent of Millennials say that they gained trust from influencers compared to traditional celebrities while more than fifty percent of women buy the products they want because of an influencer posted it on their social media accounts such as Facebook and Instagram.
Also, there are forty-nine percent of online shoppers are depending on the recommended products and brands that are promoted by influencers while fifty-nine of digital marketers are planning to increase their influencer marketing budgets for the coming year which makes influencer marketing campaigns to generate more return of income or ROI of $6.50 dollars for every $1 that is spent while these impressive statistics have proven once again that influencer marketing is one of the fastest growing digital marketing strategies of the year.
Listed below are some of the most talked about the prediction that will further strengthen the momentum of influencer marketing for 2019.
Instagram will top the Influencer Marketing Platform
A lot of influencers prefer to use various social media platforms to promote something, but Instagram, in particular, appears to be the most effective in terms of delivering the best marketing results.
Audiences are More Keen on Authenticity and Relevancy
Majority of consumers online are fed up with the hard-selling and upfront advertising which is already destroying the image of the product, unlike influencers who always expound the relevancy, the transparency, and the authenticity in introducing a product.
Influencer Marketing will Soon Become a Permanent Aspect of Digital Marketing
According to many business experts, because of consumer engagement and interest, influencer marketing will soon become part of an effective way for digital marketing because of its achievement in creating an easier way to understand the complex marketing goals through awareness and increased sales.
Influencers will be Demanding more Incentives and Rewards
Considering that influencer marketing will grow even bigger, this means that influencers will also demand a bigger paycheck on their behalf of promoting something.
There is thirty-nine percent of marketers revealed that they are planning to increase their budgets for influencer marketing this year alone.
Social Media Integration and Functionality
Part of improving the user experience for most social media platforms is to constantly add up new features especially now that a lot of social media users are using these platforms like Facebook and Instagram as consumers in the growing trend of influencer marketing.
This means that Instagram might soon integrate its functionality towards becoming a standalone application for shopping.