96% of companies carry out social media marketing actions, either in isolation or with integration into the global digital marketing strategy.
If social networks are characterized by something, it is because they are an extremely changing universe.
Knowing how to adapt to this dynamic scenario and keep up with all the latest news is complicated.
It is important to have the support of a specialized social media marketing agency, capable of knowing the news and integrating them into their strategies in a pioneering way.
Today only the law of the strongest governs. And being the strongest requires investment, but also knowing where to place it. That is why it is worth pointing out which areas, according to our forecasts, are going to be the most fruitful for social media marketing in 2019.
Trends in Social Media 2019
On this occasion, social media trends in 2019 are defined by recent developments in the media owned by Facebook, as well as by the hegemony of the mobile phone as a gateway to social networks and, of course, by a technology that advances by leaps and bounds and promises to radically change the landscape to which we are accustomed.
While there are trends already referred to in previous years, such that the weight of influencers as brand prescribers, the preference for video content or the need to pass advertising messages increasingly unnoticed.
Other trends in social media 2019 are more novel and it is important to consider them in our strategy, as long as they are in line with our objectives and budget.
1. Ephemeral Content or Fast Content
What kind of content is most effective? As users, we are increasingly impatient, more immediate, more of the here and now.
Since the mobile has become the main gateway to the Internet, social networks accompany us throughout the day, interrupting us with their notifications, filling the void of our dead times.
We have them very much in mind, yes, but we pay attention to them at short intervals, which is why the user prefers fast content: concentrated content at the same time as ephemeral content, which allows him to jump from one to the other with astonishing speed.
In this context dominated by micro moments, ephemeral content is positioned as one of the most important trends in social media 2019.
It all began with Snapchat and its “snapshots”, contents that disappeared 10 seconds after the receiver saw it.
Then came the Stories, both Snapchat, Facebook and, of course, Instagram, the fashionable social network.
The last to join the fast content has been Google, with AMP Stories. Ephemeral content triumphs among users, either through this kind of “stories” or through streaming broadcasts.
Brands, therefore, must adapt their content marketing strategy to this fast content and learn to tell stories quickly, pleasantly and condensed, if they really want to fall in love with an audience overexposed to visual stimuli.
2. Social Native Ads: Guaranteed Success
Reaching an audience saturated with advertising is increasingly difficult on the Internet, so native advertising is a great opportunity to reach users in a more natural, less invasive way.
In this respect, social networks are the ideal environment to launch content advertising actions, an ecosystem in which users devour content with voracity and in which advertising is integrated with content in a very natural way.
According to data provided by IPG Media Lab, the probability of purchasing an advertised product increases by 41% among recipients of native advertising.
On the other hand, data from the “Digital in 2018”, from the IAB, indicate that 83% of advertisers use branded content or native advertising on a regular basis.
Social ads will be a good ally, as it makes it possible to impact a quality audience, thanks to the various forms of segmentation that allow and the quality of user data that many social networks have.
Investing in social network ads is no longer an alternative, but a necessity.
Facebook Ads or Instagram Ads are bringing great benefits to brands thanks to their new formats and also to a user with increasing confidence in social commerce.
Native advertising is more interesting for the user and improves their advertising experience, which helps to increase their credibility in the brand.
Thus, social native advertising is at the forefront of social media trends 2019.
3. Social Media Video Marketing, Best in Streaming
If you’re not yet implementing a video marketing strategy on social networks, you’re left behind.
According to Cisco forecasts, in its III Content Marketing Report, in 2019 video content will account for 80% of Internet traffic and a large part of that traffic will come from social networks.
Live video or streaming, to which we referred above, is one of the formats that is experiencing greater growth, favored by the need for fast content.
Live broadcasts are already being used by many brands to capture an audience that is increasingly difficult to retain.
According to Facebook data, live videos get three times more views than recorded ones, and the comments they receive are multiplied by ten.
Therefore, among the trends of social media 2019 we can not fail to cite social media video marketing, addressing three aspects: geolocation, narrations to fill micro moments and vertical video boom.
In the latter case, the tendency of users to capture content vertically and the creation of functionalities designed for this format by the main social networks are normalizing a practice that was previously considered unthinkable.
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