What Is The Future Of Social Media?

Despite being around for almost a decade, being on Social Media is becoming the latest trend.

While some have claimed that social media is more of a pass-time, some even claim that it’s their source of income.

And rightly so, Social media is definitely one of the most popular platforms to sell services, goods and much more.

In fact, social media campaigns are the number one priority of several marketing companies.

Some of the most popular social media platforms include Instagram, Facebook, Twitter, Snapchat among several others.

Instagram started gaining popularity only a couple of years ago but it has amassed millions of users worldwide.

At first, Instagram was all about photos but now, it’s more about engaging with people and growing your business. Now, its far more hassle-free and convenient to post pictures, videos and other interactive content.

It’s hard to predict the future of social media, given that its growing ever-so rapidly that it is really hard to calculate its rate of growth.

In fact, thousands of thousands of users join platforms every single day. An average person spends over 4-5 hours on social media alone! Rightly so, Videos are probably what is going to be more popular in the future.

A video can not only portray what you want to convey but short and detailed is more likely to be viewed by thousands of people.

Take, Buzzfeed’s Tasty, for example. Their Instagram page has over 29 million followers. The 1-minute videos are precise and the food looks absolutely delicious. They also promote their own kitchen supplies through the page.

And that’s just one example of how big this platform is. It can be used in a plethora of different ways.

Videos are definitely going to be a lot more popular in the future. Be it Live videos or short DIYs. There’s something for everyone.

Almost everyone in the marketing industry wishes that they could peek into the future and apply tactics that others haven’t. But predicting what’s going to be trendy in the future is definitely a daunting task when it comes to social media.

Things change so rapidly and features are rolled out almost every few months which makes it imperative to keep up with the trends.

Predicting the staying power of something is not possible because of the extra fast technology. Instagram’s new features such as polls and gifs swept the crowd off their feet but now, they’re hoping to get more.

This adds to the fact that emerging technology can definitely be used in marketing.

It also doesn’t mean that something which is popular right now would be popular in the next two months.

It is imperative for brands to be on the lookout for new ideas and be the trendsetters instead of trend-followers.

The best way to attract the audience is by catering to their choices and doing things that you think they would like. Validate their existing beliefs and emphasize on what your audience is already saying. As far as social media is concerned. Well, it’s safe to say that it is going to be around for a long while.

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