Before, social networks were seen as “a relaxation” where brands could say things without thinking about it (strategically) or where interns started “catching fire” in their professional careers.
Times have changed and this is an industry that is constantly evolving; however they are still that place where brands can have fun and have a measurable impact, which leads to not working in silos and must work in conjunction with the entire commercial strategy of a company.
If you want to make sure that your social media campaigns contribute to the achievement of your brand goals, we invite you to review these 9 social media marketing strategies and make sure your goals become a reality.
- Start with chatbots.
- Create an efficient content marketing strategy.
- Offer your customers a personalized experience.
- Create a social network budget.
- Create a community.
- Use a different content strategy in each of your profiles.
- Use of Brand Defenders.
- Create profiles on the right channels.
- Lives to tell a story.
1. Start with chatbots
You may have heard about chatbots; those digital tools that communicate and solve customer problems without requiring human intervention.
Chatbots integrate with commonly used user platforms, such as social networks or websites.
Platforms such as Manychat help create chatbots that do not require coding skills, can answer customer questions, can integrate with all payment methods and can receive orders directly from Facebook Messenger comments, allowing you to integrate Artificial Intelligence (AI) into your social strategy.
2. Create an efficient content marketing strategy
Quality is vital and content is no exception. Content marketing has long been a form of marketing and in some cases, many brands are not linking quality content to a correct publication schedule and a publication frequency thought for their Buyer People and their Buyer’s Journey.
High quality SEO content coupled with the right publishing tool will help convert the right customers on time.
3. Offer your customers a personalized experience
Chatbots are not just a way to automate some tasks or actions.
If properly implemented to a content strategy will allow you to create personalized experiences for your customers.
For example, instead of “linking” your ads to a landing page or a section of your website, redirecting it to a chatbot so that you will create a closer/personal experience, you can increase your sales, create a database of loyal customers, among others.
4. Create a social media budget
Social networking platforms are among the most important forms of marketing today.
Implementing a budget for social networking activities is crucial to the success of a campaign.
According to Hootsuite recommendations, by 2018 companies should focus on being more selective at the time they publish and make their advertising investments, choosing only those social ads that interest them and taking into consideration relationships with influencers and brand advocates.
5. Create a community
While followers and other metrics are crucial, they are not the only requirements that will help you succeed in a social media campaign.
Your audience needs to know you’re not a robot, so it’s advisable to interact with emotions and humor (if your brand’s category allows it) in your publications so that the audience relates to the brand.
Social networks, as their name indicates, “are social,” and if your audience sees similar publications at all times – which usually happens – they may lose interest in your content.
One recommendation might be to generate conversation by asking your customers questions, sharing information of journalistic interest instead of sharing information about your services and products, gathering opinions about particular issues, asking your audience to interact directly with publications through actions and likes, and so on.
6. Use a different content strategy in each of your profiles
In social media you have to differentiate the competition and be “that account” that everyone wants to follow for its originality and variety of content.
If you only share publications that are pure text, or images without quality, of stock or little original, your social networks will begin to seem “one more of the pile”, reason why the recommendation will be the one to use different types of formats: videos, infographics, original photographies, etc.
Users respond well to interesting lives, funny videos and good images.
Providing variety to the content through the use of this type of media on a regular basis is an excellent strategy to give personality to your brand.
7. Use of Brand Defenders
One of the best promotional tools available is the people who love your brand.
Instead of putting all your efforts into getting new customers, it is vital to take advantage of existing ones -Delight Customers- and never forget the most important ones: your collaborators.
8. Create profiles on the right channels
Brands and companies are creating profiles in as many social networks as there are, thinking that this way they will reach more people, which is not recommended, because when you have this mentality, reaching the target audience will be difficult.
It is recommended that you know well who are your Buyer People and that way you choose the right channels and form of communication.
For example, you don’t need a LinkedIn profile when launching an urban clothing brand; you don’t need to be in Pinterest to promote funeral services.
9. Lives to tell a story
Video marketing has gradually become very important when planning a digital strategy.
It is not surprising when 78% of the content consumed by Internet users is audiovisual.
With the recent launch of Lives on Facebook and Instagram opens up a new range of possibilities when it comes to generating content for social networks.