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Marketing For Influencers

August 12, 2026August 12, 2026

Victoria Beckham Beauty New Store at De Bijenkorf Amsterdam

Keywords: Victoria Beckham Beauty, De Bijenkorf Amsterdam, Victoria Beckham makeup, luxury beauty, beauty store opening, signature fragrances

Instagram post by @victoriabeckhambeauty
Post by @victoriabeckhambeauty

View the original post on Instagram →

Comments Overview

  • 18,012 likes on the original post
  • 387 comments on the original post
  • 30 comment(s) sampled for this analysis
  • Dominant sentiment: Positive

Among the comments provided, the reaction is strongly positive, with followers celebrating the Amsterdam opening and expressing excitement about visiting, trying the fragrances and updating their makeup. Several comments also praise the shop’s look, while one makes a playful observation about the reel’s visuals.

Victoria Beckham Beauty has announced that its Amsterdam presence is now open at De Bijenkorf. In a new reel, the beauty brand introduces the space and invites shoppers to discover its collection at one of Europe’s best-known luxury department stores.

The post has attracted 18,012 likes and 387 comments. Its video focuses on the new retail setting, described by the brand through rich walnut interiors and elegantly crafted details. The collection available there includes makeup, skincare and Victoria Beckham Beauty’s signature fragrances.

Inside the Amsterdam launch

The reel points viewers to De Bijenkorf Amsterdam and VictoriaBeckhamBeauty.com, where they can find their nearest counter. The caption also highlights De Bijenkorf’s long history as a destination for fashion, beauty and design.

There are no hashtags in the caption. Instead, the post keeps its message focused on the store opening, the collection and the Amsterdam location.

What people are saying

The comments provided are filled with enthusiasm for the launch. Several followers say they have been waiting for the brand to arrive, while others are already planning visits to test the perfumes and shop the makeup collection.

“At last”vanwaasdijk

“YES!!! The next time I’m in Amsterdam, I’m SO going. So excited to smell the perfume to know which one suits me & potentially update my makeup”helenvanhooft

“Yes finally, such a beautiful shop in shop ❤️”lissylisz

“Woww how wonderful that I can purchase VB makeup here in Netherlands ! Happy times ahead 😍🇳🇱 💄 👏👏👏👏👏🔥🔥❤️❤️
A lot of success 💫🥂🍾⚡️✨✨✨💥💥🌪️🌪️🌪️”mrs.londres_____

Alongside the launch messages, commenters shared rows of heart, fire and applause emojis. One follower also offered a playful take on the reel’s imagery, asking whether anyone else saw Lightning McQueen under the bridge.

For Victoria Beckham Beauty, the opening adds a new Amsterdam destination for customers looking to explore the brand’s makeup, skincare and fragrances in person.

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