Knowing the best time to post on Facebook will help your business. Finding the best time to share your content on Facebook has many benefits: it increases your reach and gets you more visibility.
But knowing the best time for your business to post on Facebook isn’t as easy as it seems, which is why we’ve written this guide to tell you when the best time to post on Facebook is, what social media studies say and how you can easily find out your best times to post on Facebook.
What is the best time to post on Facebook?
There is no general answer to this question that will suit everyone. Each Facebook page has a different best time of day.
And the best times change depending on the day of the week you’re on.
That’s why there’s no general answer, no ideal hours for everyone.
What may be your best hours may be the hours that work the worst for another company, especially if your target audience is different.
Best Times To Publish On Facebook
Your best time to post on Facebook will be when most of your audience is online.
This way you’ll get more users to see it, comment on it, share it… so you’ll get more engagement.
The perfect time to upload your content is when the vast majority of your page’s followers are online.
Although there is not an ideal time for everyone, at SwipeTown Academy we have carried out a study of social networks from which we draw the following conclusions:
✅ The worst hours are concentrated in the early morning and get progressively better until the evening.
✅ The best time to publish on Facebook during the week is between 8pm and 9pm.
It is important that you take into account that although the above times are the most used on the social network, this does not mean that they are the key times for your brand, as your target audience may connect at another time of day
So, if you want your content to have a good reach and participation from your followers, it is essential that you find out the time of day when your fans will be active.
How to find out the best time to post on Facebook
It is essential that you know the most appropriate times to publish on your company page or your clients’ page.
These are Facebook’s own statistics. To find out the perfect time for your brand, just go to the publications section within your Facebook page statistics.
Once there, you will be able to check which time of the week is the most recommended for you.
Does this mean that if you indicate that on Tuesdays at 12 noon all your users are online, it will be like that every week?
This is where we wanted to go, as it is important that you do not take these statistics as an absolute truth.
The fact is that your page’s followers are not predictable.
Maybe one week on Tuesdays at noon your contents will be a success and the next week they won’t be.
Ideally, you should test and study every week how your analytics have developed on this social network.
This way you will be able to discover the publications that you have liked the most, from the best time zone, and to know how your followers act.