At this point, there are few companies and brands that do not have a presence in social networks (if this is your case, we promise not to tell anyone, but… when you finish reading this article, you will already know what to do).
Social platforms, besides working as a means of customer service, can be the perfect sales channel, either directly or redirecting traffic and potential customers to your website.
And, in this of sales and conversions into social networks, although arrows play an important role, persuasive content is your goal.
- How to create persuasive content
- Persuade through copywriting
- Keys to seduce with your copies
- Write for your target audience
- Original content adapted to each social network.
- Focus on the title.
- Other tips and tricks for your copies
- Use lists and quote statistical data: lists are the most attractive.
- Use calls to action
- Create a sense of scarcity and exclusivity
- Appeal to emotions
- Go to the user.
- Use the so-called words of power.
- Include emoticons.
- Use hashtags
- How to write persuasive content for each social network
- Why your brand should be on social networks
1. How to create persuasive content
Before you start to tremble and think that writing is not your thing, you should know that, to write persuasively, you don’t need to be a writing genius.
Everyone is capable of writing. The click of the question knows how to do it with the right words and images that generate the desired impact.
2. Persuade through copywriting
The most powerful weapon to persuade is the word. Precisely, the copywriting technique uses it to write content or copies with the intention of inducing the target audience to perform a particular action that you, as a brand, expect them to do.
These actions will be the objective or objectives that you have set yourself: that they click on the link of your publication, that they give to ‘I like’, make retweet, subscribe to your newsletter, participate in your contest, and so on.
You can persuade them by reasoning, by offering them answers to their problems, or by appealing to their emotions, by inspiring them.
Here are some copywriting strategies you should follow when writing your copies.
3. Keys to seduce with your copies
Write for your target audience.
It is impossible for everyone to like you and therefore sell to all users.
Write for your potential customers. Find out what their needs are, identify their motivations and give them an answer.
Original content adapted to each social network.
We already know that time is money, but remember that you want to seduce and capture the attention of your target audience. Copy paste is very tempting, but run away from it.
Each social network has some characteristics and a defined audience, adapts the messages and resources that offer you to get a more powerful message. Later we’ll tell you how.
Focus on the title.
If you don’t capture attention with a title, forget that the user who sees, for example, your tweet, decides to retweet it or click on the link that accompanies it.
The rest of the content will not arouse any interest. The key to clicking will be to create curiosity, seduce him and leave him wanting more.
The claim of your title should be: clear, brief, relevant and credible. Ah! And keep in mind that the optimal size is 65 characters.
4. Other tips and tricks for your copies
Use lists and quote statistical data: lists are the most attractive.
The same happens with data from studies, they will reaffirm and make credible your statements: “5 healthy and fast smoothies to make in less than 10 minutes”, “The 7 best destinations to go on vacation with children”.
Use calls to action
What better than to be clear and make it easier for you to reach your goals. Guide him in his search: “Get yours”, “Join the plan”…
Create a sense of scarcity and exclusivity.
It emphasizes the sense of urgency with words like: only today, now, until stocks are exhausted…
Appeal to emotions
Where the word cannot reach, lean on the image. Empathize with your followers with texts and/or images with which they can feel identified. Share your publications with users.
Go to the user.
Talking about you to you conveys closeness. If he feels that you are appealing to him directly, he will pay more attention.
Focus on profit rather than features.
What it can offer you. You need to establish an emotional connection with what you’re trying to sell him, which will imagine the benefits it can bring him.
Here, the “How” formula will be your ally: “How to tone up your body in two months, even if you’ve never exercised.
Use the so-called words of power.
Words carry associated emotions and, some more than others, are super effective when persuading: new, free, incredible, successful, better, guaranteed…
These words of power are terms that convey effectiveness and satisfaction.
Yes, as long as they make sense within the copy. Too much emojis can be too little series and counterproductive.
A well-used hashtag will broaden the reach of your tweet and help identify the users of what your message is about.
Continue reading at: How To Create Persuasive Content On Social Networks (Part II)